作者：Viktor Mayer-Schönberger 著
我要买件 库存：50 件
"Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start."
—Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture
"This brilliant book cuts through the mystery and the hype surrounding big data.
A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future."
—John Seely Brown, former Chief Scientist, Xerox Corp., and head of Xerox Palo Alto Research Center
A revelatory exploration of the hottest trend in technologyand the dramatic impact it will have on the economy, science, andsociety at large.
Which paint color is most likely to tell you that a used car isin good shape? How can officials identify the most dangerous NewYork City manholes before they explode? And how did Google searchespredict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is bigdata. “Big data” refers to our burgeoning ability to crunch vastcollections of information, analyze it instantly, and drawsometimes profoundly surprising conclusions from it. This emergingscience can translate myriad phenomena—from the price of airlinetickets to the text of millions of books—into searchable form, anduses our increasing computing power to unearth epiphanies that wenever could have seen before. A revolution on par with the Internetor perhaps even the printing press, big data will change the way wethink about business, health, politics, education, and innovationin the years to come. It also poses fresh threats, from theinevitable end of privacy as we know it to the prospect of beingpenalized for things we haven’t even done yet, based on big data’sability to predict our future behavior.
In this brilliantly clear, often surprising work, two leadingexperts explain what big data is, how it will change our lives, andwhat we can do to protect ourselves from its hazards. Big Data isthe first big book about the next big thing.